3 Ways Site Uptime Monitoring Boosts SEO
About 25 years ago, if someone told you to “Google” something, you’d probably smile, nod politely, and walk (or perhaps run) away. But now, Googling is the unofficial international pastime. Consider these statistics:
- 53% of all trackable website traffic comes from search engines — primarily Google, which commands 91.75% of total worldwide search engine market share.
- Google handles around 2 trillion (that’s 12 zeroes) searches per year.
- 39% of customers were influenced by a relevant search.
Clearly, the ability to show up for relevant search queries — a.k.a. search engine optimization (SEO) — matters enormously. In fact, it’s beyond enormous at this point. It’s ridiculous. And there’s no slowdown on the horizon. On the contrary, SEO will only play a bigger part in the digital role in the marketing mix going forward, for two simple and satisfying reasons: it’s much more affordable than conventional marketing and advertising, and it works. And you don’t need to have an MBA or have a Bloomberg terminal on your desk to know that affordable + works = popular. But less clear is the connection between site uptime monitoring and SEO. In fact, at first glance (and second and third as well), there may seem to be no connection at all. However, as any SEO expert worth their Google Search Console will attest, there is a significant link — positive or negative. Below we highlight three ways that site uptime monitoring can boost SEO:
- Keep Visitors from Bouncing to the Competition
Would-be visitors aren’t the only ones who are frustrated when sites are not accessible — Google takes a dim view of this as well. Now, to avoid triggering paranoia, be assured that Google has said that occasional, short-lived downtime typically won’t negatively impact search rankings. However, ongoing or prolonged downtime is another matter entirely, and will lead to a major downgrade. Site uptime monitoring automatically alerts your SysAdmins, CTOs, and other relevant individuals when a site goes down, so that immediate steps can be taken to get things back online — and make both visitors, and (especially) Google, happy.
- Identify and Fix Broken Elements
Google wants to provide searchers with relevant and quality site recommendations. The first part of that equation is largely determined by elements like keyword optimization, page rank and domain authority. But the second is determined by what visitors actually experience once they arrive on a site. Site uptime monitoring helps you proactively identify broken elements like links and buttons, so that they can be fixed before Google’s web crawler notices them and starts handing out SEO citations.
- Boost Page Loading Speed
For a long time, SEO experts demanded that Google reveal that page loading speed was a factor in evaluating sites — and consequently in search engine rankings. And for a long time, Google sat back with its arms crossed and silently smiled (when you make north of $300 billion in revenue a year, you get to do fun stuff like that). However, a couple of years ago Google finally revealed the worst kept secret in the SEO kingdom: speed is, indeed, a factor for search. Site uptime monitoring helps you keep a close eye on page loading times, so that you can ensure that your site blazes like a brand new luxury sedan on the Autobahn, and not like a rusted out 1984 Reliant K-car that shouldn’t go faster than a bike and can’t really make left turns. The Bottom Line Site uptime monitoring is not a magic wand that will transport your site (or sites) to the coveted number one spot for relevant keywords. But as discussed above, it will significantly help your business gain an advantage in the search engine jungle — which means more visibility, more clicks, and more customers.
Start your FREE TRIAL of AlertBot now, and discover why it is the trusted site uptime monitoring solution for some of the world’s biggest organizations. There’s no billing information required, no installation, and you’ll be setup within minutes. Click here.
