Although today–Cyber Monday–is a glorified online extension of the annual brick and mortar post-Turkey Day national shopping binge, let’s take a look at how some of the top online retailers performed over the holiday weekend.
While websites like Walmart, Fanatics and QVC experienced a couple several-minute outages on Thanksgiving Day, one of the sites that seemed to struggle the most on Black Friday this year was the online destination for department store Neiman Marcus. The site even experienced a downtime of two hours in the morning.
Second only to NeimanMarcus.com, however, is online tech retailer Newegg.com, who experienced some slow page load times no doubt due to the heightened traffic. Finally, Staples.com also experienced some short outages, but nothing more than a few minutes each.
Through Saturday and Sunday, it was much of the same with Neiman Marcus, Staples and Newegg, with Walmart seeing a few hiccups and Shutterfly.com experiencing a 45-minute outage due to the server being overloaded with traffic. Sony’s Playstation Network also experienced some significant downtime on Saturday, which also affected their online store.
Downtime of any length can be costly for any online retailer. According to this article by Evolven.com, “The average cost of data center downtime across industries was $5,600 per minute.” Clearly, that would add up real quick – especially on a major shopping day.
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