The Most Important Pages and Processes to Monitor on a Website

Most companies take advantage of third party website monitoring services to monitor their websites 24/7 for performance issues and downtime. These services alert them immediately when problems arise, equipping them with the necessary knowledge to pinpoint the problem so their team can resolve it.

Companies rely on their website for many things.  Whether their website is used to generate leads, drive business, or keep customers engaged, essential processes and pages on their website are often the lifeblood of their business and online presence.

In the same way that a routine doctor or dentist appointment evaluates your health and checks for any potential impairments or issues that need improvement or fixing, using website monitoring to routinely check your site’s performance is crucial to the success of your company’s online presence.

Here are some important processes and webpages to evaluate and monitor on your website:

The Landing Page

Your landing page is the page that is supposed to hook your visitor, draw them in and get them interested in your product or service.  Making sure these pages are always reachable by potential new customers is of utmost importance.  It may seem like a no-brainer to monitor this vital page, but a lot of people who own small businesses do not think to apply website monitoring to their landing pages.

Page Loading Speed

Once the user gets past your landing page, they become keenly aware of your website’s speed; particularly if it’s sluggish.  With the competition being fierce, one of the major website processes to monitor is each of your page’s loading speed. You cannot afford to have a home page that takes 10 seconds or more to load. The new generation of internet users is not patient enough to sit through a sluggish download or stare at a spinning “loading” icon. If you have a page that takes time to load, you may need to make some design alterations, incorporating minimalistic design that is both attractive and loads faster. A lot of web designers have taken this into account and have adopted new techniques to make the webpages load faster while retaining a fresh and respectable look.  Website monitoring can help you identify if your page load time is negatively affecting your bottom line.

Geographic Performance

Monitoring your website traffic and performance from different countries is extremely important. Knowing where most of your customers come from and enhancing the performance from that geographic area the most can make all the difference for your business. If you cater to a certain state or province, then monitoring the specific geographical location or district that fuels your business is recommended.

Your Shopping Carts

E-commerce driven websites must monitor their shopping carts very closely. For example, if a customer placed products in a cart but did not buy them, it could mean that there are issues with the checkout process. However, if you were not monitoring your cart, you would never know about it and might just assume they lost interest. Poor shopping cart performance will directly affect your company’s sales, which makes monitoring your shopping cart processes that much more important.

Your Signup Pages

Any page on your website that prompts a customer to sign up or register for a service needs to be up and running 24/7. Statistics show that in cases where the signup pages of a website are not working optimally, visitors often abandon the signup process due to a loss in confidence.  Since these pages are directly involved with registering new customers or providing new service to existing customers, they are some of the most crucial to monitor on your website.

Login Pages

Customer frustrations over not being able to access members-only areas of your website can cost you not only customers, but also support hours dealing with the problem. Getting ahead of the problem by monitoring these areas can save your company a lot of time and money.

These are just some of the top areas of your website to ensure are running smoothly 24/7. Start monitoring your most crucial pages today with a no-risk, 14-day FREE trial of AlertBot and start saving your company time, money and unnecessary headaches.

Web developers know browser compatibility can be a real headache, however, browser compatibility doesn’t just affect web developers. Recently, one AlertBot customer received an alert that their site had failed. When investigating the failure, they found that their site was actually not completely down, but that AlertBot had discovered that their site had stopped working in just one browser. Their website was working fine with Chrome, Internet Explorer (IE), Safari, etc, but had stopped loading with Firefox. Thanks to AlertBot’s TrueBrowser™ Monitoring options, which allowed them to test their website in multiple browsers, they were able to identify the problem with that one browser quickly and fix it.

For web developers, it’s easy to simply open your site in each of the popular web browsers to check it for compatibility, find that it’s working smoothly, and then never follow-up on it again. However, websites, servers and backend resources change often. AlertBot’s TrueBrowser™ Monitors can be set up to check your site regularly with each of the popular web browsers and make sure nothing has changed. So, for example, with AlertBot, you can set up a Test Scenario to check your website with Chrome, another one to check it with Firefox, then another with IE, etc. This way, you’ll know the very instant your site stops functioning within one of these popular browsers.

It’s also just a super easy way to not have to worry about browser compatibility as often. Think about it; these days, web browsers are constantly auto-updating to new versions and web masters are constantly updating their websites. It’s a lot to keep up with–testing your site’s performance with each browser every time this happens–so having something as simple as an automatic browser monitor frequently testing your site’s reliability is one less worry for website owners.

Take the AlertBot TrueBrowser™ Monitor for a spin with a completely free trial and let us start watching your back for you!